Web Design & Development

Websites construction and Digital Marketing handling

Web Design
Overview
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Website is the central hub for your messaging efforts

A website is the most important component of your company’s marketing plan. It’s the central hub for your messaging efforts and should have all other marketing materials allocated to it. As web technology has progressed over the years, it has yielded many tools to be used in conjunction with your web marketing efforts, such as social media, Blogs and RSS feeds to name a few. Taking advantage of these resources and holding true to current and effective web practices, IT4SME's web design and development solutions are customized to meet your needs.

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Designs that driven by marketing goals

We recognize the fact that usability, functionality and visualization are three of the most important factors when designing interfaces or web sites. Using this strategy, we work with you to ensure that your messaging and marketing goals are realized with the designs we create. Our process, which has been thoroughly developed and streamlined over the years, focuses on gathering as much of your company’s information through our pre-development survey before the design is started. By adhering to this practice we’re able to develop a design concept that will meet both your expectations and your marketing goals.

Web Design
Services
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Creative and Quality Design

The design of your website means color scheme, layout, font size, organization, and many other small considerations. It has to look good, but it also has to be practical and easy to use. When users come to your website, within moments they'll decide if it's the place they're going to find the information they're seeking or complete the action they came there to complete. If your website falls short, so will your bottom line. As your business' home base on the web, your website design isn't something to quickly throw together and then forget about.

  • Thorough Consultation. We make it a priority to learn about our client’s needs, likes, dislikes, and any ideas they may have for the website before crafting a blueprint for development.
  • Capturing the vision. After an initial consultation, our team goes to the drawing board and creates several distinctive design concepts provide different vibes based on your wants.
  • Conversion Considerations. We build websites that engage people, and our goal is to then turn them into paying customers. We incorporate clear paths for users to take to ensure they convert for your business.
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Are you mobile
Responsive Design

Responsive Web Design (RWD) and Mobile Friendliness

Responsive web design allows a website to adapt to and provide an optimal experience on any device it’s being accessed from. This means that your website should look and function flawlessly for a user on a desktop computer, laptop, tablet, or smartphone. Because of its increasing importance, every single website developed by IT4SME utilizes responsive web design, modifying perfectly to each device a website’s users are accessing it from.


Why should I care about having a responsive and mobile-friendly website?

  • Mobile Traffic. More than 40% of searches carried out on mobile (and some markets seeing as much as 60% of all traffic being mobile).
  • Poor Design. 57% of users won't recommend a business with poor design for a mobile site.
  • Official Google ranking factor. Responsive design is Google's recommended Design pattern.
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Build with SEO in Mind

How your website is designed could affect your SEO and therefore affect your search rankings. The search engine robots need to be able to navigate and index your site appropriately

  • Strong Website architecture. During the design blueprint, we make sure your website is easy to navigate and understand. This allows for search engines to fully digest the site and index it appropriately.
  • Content Creation. As part of any design, content is an important aspect especially when it comes to ranking well. You have to make sure you have high quality, unique content on your website that is formatted correctly so it’s easy to read. We make sure your website design compliments your content.
  • Speed and bounce rates. Google has made it clear one metric they look at when ranking a website is how positive is the user experience. Ensuring the load time of the site is quick and bounce rates are low are key areas of any design project we perform.
Web design
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SEO
Improve your website visibility
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What is the Search Engine Optimization (SEO)?

Search Engine Optimization is an umbrella term for all processes you can use to improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Types of SEO

Types of SEO

There are two major types of search engine optimization, white hat search engine optimization (the 'good' kind), and black hat (the 'not so good' kind). There are of course differing opinions about the nature of each type of SEO. Get the information you need to be able to tell them apart and make an informed decision.

SEO Service

SEO Services

There are a number of SEO services which can help contribute to the improvement of the organic search engine rankings of a website. These services include, but are not limited to, on-page (or on-site) optimization, link building, search engine friendly website design and development, and search engine friendly content writing services

SEO
Services
On-Page Optimization

On-Page Optimization

The structure of a webpage and its content is only a piece to the SEO puzzle, but a very important piece. We perform best-in-class optimization with our proven techniques. On-page or on-site search engine optimization refers to SEO techniques which are designed to implement the problems and potential issues that an SEO audit uncovers.

  • Website Architecture Analysis. Our team goes through a website making sure that the pages that are meant for the public can be found by the search engines. We want nothing holding you back.
  • Keyword targeting with focus. We research for find the best performing keywords in your industry and assign them to the appropriate pages on your website. We find the keywords that drives sales.
  • Winning content strategies. Not only will we optimize the content on your current webpages, we will show you the secrets to developing content that will keep customers coming back. Yes, content is the king.
On-Page SEO
White Hat SEO vs Black Hat SEO links icon
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White Hat Link Building

The best SEO companies are the ones focused on the quality of links versus the quantity of links. Backlinks are links that other websites make to your content by sharing or highlighting one of your blog posts, videos, etc. By creating these connections with other reputable sites, Google will acknowledge the legitimacy and credibility of your business and may improve your search engine rankings.


It’s important to understand, however, that these links must be obtained in an ethical manner through content creation and partnerships. Purchasing these links is a “black hat” SEO practice that is not endorsed by search engines or companies like IT4SME.

It’s challenging to build a network of relevant and valuable links for your site. Motivating complete strangers and industry peers to share links to your content isn’t easy. That’s where we can help.

  • Valuable industry citations. We seek out links from various authoritative resources such as trade associations and niche directories. Only the most reputable make it to our list.
  • Effective content marketing. Offering valuable content not only helps build your company into an authority, it also presents opportunities for quality websites to link back to you.
  • Earned links through outreach. We seek out related authoritative websites and content for linking opportunities. Our research tools and experience give you a leg up on the competition.
Local SEO

Local SEO

It is important that the search engines have a clear understanding of what your business does and where you are located. Search engines like Google are constantly improving at serving up valuable, relevant results to their users. It’s up to business owners like you to respond accordingly in order to take advantage. We want to help you do this by developing a local SEO strategy that will get you to the top of those local rankings and improve your brand in the eyes of customers in your area.

  • Optimizing your website for local search. We ensure the search engines understand your business and your target area. We achieve this through schema markup, NAP data, and localized keyword optimization.
  • Local Maps Optimization. Now more than ever it is imperative your business is found on Google Maps. We improve your maps listing by completing your profiles, claiming missing listings, encouraging reviews, and standardizing NAP data.
  • Localized Content Marketing. We optimize your content to draw in customers in your local area. Our goal is to work with you to develop informative, creative content that will keep your local audience coming back for more.
  • Reputable industry citations. One of the most important components of Google’s local ranking algorithm are business listing citations. We build/standardize citations from well-established and authoritative portals.
Pins on the map Local SEO

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